In today’s competitive business environment, many Singapore SMEs are looking beyond local markets for growth. The Market Readiness Assistance (MRA) grant helps eligible SMEs take their first step overseas by supporting the cost of market set-up, overseas market promotion, and business development. Backed by Enterprise Singapore, MRA makes international expansion more affordable and less risky.
What Is the Market Readiness Assistance (MRA) Grant?
The Market Readiness Assistance (MRA) grant supports Singapore SMEs that are planning to expand into overseas markets for the first time. MRA helps businesses offset the costs of internationalization and market entry activities.
It is especially helpful for:
SMEs planning their first overseas expansion
Businesses exploring new foreign markets
Companies looking to reduce cost and risk when going global
Firms needing support for overseas marketing and business development
Supportable Activities / Scopes & Support Details
The Market Readiness Assistance (MRA) grant supports Singapore SMEs in the early stages of overseas expansion by co-funding eligible internationalization activities. Support is provided for up to 50% of eligible costs for activities across three pillars, capped at S$100,000 per new market.
Overseas Market Set-up (capped at S$30,000)
Legal, regulatory, incorporation, and compliance related costs for new markets
Overseas Market Promotion (capped at S$20,000)
Marketing and PR campaigns, as well as participation in overseas trade fairs
Overseas Business Development (capped at S$50,000)
Partner identification, business matching, and in-market advisory or development support
Why SMEs Choose the Market Readiness Assistance (MRA) Grant
For SMEs planning overseas expansion, the Market Readiness Assistance (MRA) grant offers a structured and practical way to explore new markets with greater confidence. It enables businesses to test overseas opportunities, validate demand, and build initial presence without overcommitting resources upfront. By supporting early-stage expansion decisions, MRA helps SMEs move forward strategically while maintaining control over risk, cash flow, and execution.
Eligibility Criteria
Registered and operating in Singapore
At least 30% local equity held directly or indirectly by Singaporean(s) and/or Singapore PR(s), determined by the ultimate individual ownership
New to the target overseas market
Group annual sales turnover of S$100 million or below, or group employment size of 200 employees or fewer
Project must be approved before commencement (no retrospective claims)
If you’re looking to expand into overseas markets, the Market Readiness Assistance (MRA) grant provides cost-effective support for your international growth.
How CR Consultancy Supports SMEs
At CR Consultancy Pte Ltd, we help businesses streamline application process for government grants and programmes:
Identify suitable MRA support based on target markets
Prepare and submit grant applications
Manage documentation and compliance
We handle the entire process so you can focus on growing your business while we manage the complexities of grant applications.
Need help with the MRA grant or other internationalization support programmes?
Get in touch with CR Consultancy today for a consultation and get the support you deserve
